Award-winning marketing and experience design agency Struck today announced it has launched STRKTR, a new service offering dedicated to creating distinct physical spaces that turn brands into experiences. The agency will continue to lead brand strategy and design through purpose and intent for clients including Nickelodeon, Universal Studios, Disney Animation Studios, Great Wolf Lodge and others. STRKTR will be led by Struck co-founder and CCO Brent Watts, CEO Andrew Howlett, President Pauline Ploquin and creative directors Scott Sorenson, Matt Manes and Tosh Brown.
As specialists in brand affinity, STRKTR will collaborate with companies ranging from entertainment to hospitality, retail, sports, and beyond, bringing brands to life by building greater customer and employee experiences.
For nearly three decades, Struck has been at the forefront of the experiential revolution, driving brands to optimize physical touchpoints such as office space and retail experiences, event pop-ups, product merchandising, and more. Struck’s deep understanding of the human need for coherence and inspiration led the agency to deepen its capabilities in delivering unique branded experiences.
Throughout Struck’s history, the agency has built breakthrough branding and spatial designs that elevate employee and consumer affinity for high-profile clients like Dreamworks, MGM Studios, McDonalds, TCBY, AT&T, Icon Fitness and Sony Corp. STRKTR will serve as a dedicated focus area for the agency and propel further capabilities in design, creativity and brand marketing.
“This is a natural progression for Struck,” said Watts. “With STRKTR, we want to focus on clients that are ready to go from the digital to physical — and we can connect those dots. As designers and brand marketers, we understand brands and want to infuse emotion in a physical environment that can impact both the customer experience and journey.”
For more information about STRKTR, visit STRKTR.com.
About STRKTR
Physical spaces have the unique potential to tell unforgettable stories. STRKTR, a service offering from creative agency Struck, puts connected branded experiences first. STRKTR creates distinctive spaces that turn brands into realities. The STRKTR approach can be applied to clients across industries ranging from entertainment to hospitality, retail, sports, and beyond, bringing brands to life and building customer and employee affinity. By breathing creative magic into the process between design, architecture, and client, together, STRKTR can construct the unforgettable.
About Struck
Struck is a marketing, advertising and creative agency with a 25-year legacy of brand building and experiential design. The award-winning agency makes market leaders out of brands by transforming the physical and digital to create “Experience Affinity” garnering awareness, affection and results at every touchpoint. Based in Salt Lake City, Struck got its start in Los Angeles and has been heralded as a beacon of creativity in Utah for nearly two decades. The agency’s transformative work with global, national and local brands has been recognized through prestigious award programs including Emmy, Cannes Lion, Webbies, AIGA and more. For more information about Struck, visit www.struck.com.